Expanding you business: Why choosing a business expansion consultant is the cheapest option
Expanding your business to a foreign market might seem like an easy task to do: hire an intern who translates the website to German or French, create some Adwords campaigns and leave the customer support to the only native employee – et voila! Piece of cake, right? Well, not really. Even though this approach might seem the cheapest it can turn out to be very costly. We will explain why preperation is the key to your business expansion and why investing time and resources in a proper market entry plan is definitely the cheaper solution.
Experience has taught us…
We have seen it ourselves: doesn’t matter whether it is a startup or a well-established company. Companies launch their local website without doing their homework. The result: a wrong marketing approach, wobbly content, an extremely low conversion rate and an infringement of national laws and requirements. Most companies are not aware of the fact that their local website has to fulfill legal requirements and that they eventually have so register as a legal entity and pay taxes after earning a certain revenue. The result: a lawsuit and an immense fine that can easily exceed EUR 25.000 or more.
Also, only translating a website is not enough to reach your target audience. The local tone of voice might different to a high extend from the Dutch language. It is obvious that you need at least one employee that speaks and writes the local language fluently when you enter the foreign market but this will not be the ultimate solution. You cannot expect that this person does all the legal research for you and rolls out a great market entry & CRM strategy and does your sales and customer support. And simply copy- and pasting Adwords campaigns from Dutch to German or French can turn out to be a costly fault.
Expand Beyond: long-term oriented & cost efficient
This is why investing time and effort in the wrong operations and marketing activities will come at a high expense. A business expansion consultant will help you taking the first steps into the right direction, because those are the ones that will determine your path. We will guide you when you face your first obstacles in:
- Legal matters
- Marketing strategies
- CRM & recruitment
- Business operations & process management
- Cross-cultural approaches
Moreover, we provide you with a solid network of professionals such as notaries, lawyers, recruiters and marketing experts.
Do you want to expand your business to a foreign market? Do you feel that you want to be prepared the best you can? Then do not hesitate and get in touch! Write us about your business and a brief motivation why you want to tackle a new market. Will will get in touch to schedule a meet and greet.